iGrow Technology Co., Ltd. was established in 2013 in Suzhou, China. It is a technology-driven consumer goods company focused on healthy living products. With multiple subsidiaries, it integrates product development, manufacturing, sales operations, and brand development.
With over 1,000 employees, the company adheres to its mission of "Creating a Better Healthy Life with Love" and upholds the values of "Customer Centricity, Teamwork, Innovation, Openness, and Integrity." Together, we strive to achieve our vision of "Bringing iGrow products to 10 million families and becoming a leader in healthy living products."
【Brand Introduction】
iGrow is a children's growth design brand that provides friendly and comfortable product experiences through original designs, accompanying children's healthy growth. Redesigning for growth, it offers solutions for three major scenarios: healthy learning, healthy sleep, and healthy eye care, and has become the choice of 5 million families.
【Brand Positioning】
Focused on children's healthy growth products
【Brand Slogan】
iGrow - Redesigning for Growth
【Brand Story】
Mr. Chen Xianglin, founder of iGrow, previously worked at DMT Co., Ltd. in Denmark, with extensive experience in the home furnishing industry.
When he first became a father, he found that there were no children's study tables and chairs on the market that met the needs of Chinese families and helped children learn happily. Therefore, based on his industry background and years of ergonomic research experience, he created high-quality and aesthetically pleasing study tables and chairs truly suitable for children, successfully establishing iGrow as a leading brand in children's products.
【Brand Development Timeline】
iGrow was officially established in Suzhou
Launched on Tmall and established strategic cooperation with Alibaba
Initiated brand upgrade and launched City Partner Program
Signed Tian Liang and Cindy as brand ambassadors, becoming the first star-endorsed brand in the industry
Completed Series A financing of 100 million yuan
Launched on Xiaomi Youpin
Wholly-owned factory Wuhu Xinghui Intelligence achieved full-scale production
Organizational fission, with 9 first-level departments and 35 second-level departments
Expanded to 400 stores nationwide
Laid the foundation for a 200+ mu Healthy Smart Home Industrial Park
Brand upgraded again, reconstructing brand visuals and reshaping brand image
Successfully concluded Double 11, winning Tmall championship for five consecutive years
Reached 600 physical stores nationwide
Series B financing
Comprehensive upgrade of store SI image
Received international authoritative certification, Euromonitor issued the "iGrow, National Sales Leader in Children's Study Tables and Chairs" status certificate
Series C financing of hundreds of millions of yuan
Double 11 sales hit new highs, achieving Tmall championship for six consecutive years
International authoritative certification, Euromonitor issued the status statement certificate of "iGrow, the national sales leader in children's study tables and chairs for two consecutive years".
The new product categories such as sleep scenarios and sports scenarios continue to expand.
Established a new brand concept: iGrow, Enjoy a wonderful childhood.
The brand ambassadors were comprehensively upgraded, and Tian Liang, Cai Shaofen, and Deng Sha were signed at the same time.
The iGrow Healthy Smart Home Industrial Park was officially put into production;
It was recognized as a specialized and innovative small and medium-sized enterprise in Anhui Province and an industrial design center in Anhui Province;
As of 2023, the main brand of iGrow has won the first place in online sales across all channels for eight consecutive years;
It was recognized as one of the top ten national benchmark brands for children's growth products in the Brand Power China initiative.
Chen Xianglin
Founder/Chairman of iGrow Group
Member of the 15th Political Consultative Conference of Suzhou
Representative of the 18th People's Congress of Wuhu Bayi District
2020 Brand Power China Economic Figure of the Year
Message from the founder:
Break the limitations with technology
Promote the industry with innovation
Create a better healthy life with love
Mr. Chen Xianglin used to work at DubaB8A/S, the second-largest furniture company in Northern Europe, and has rich experience in the home furnishing industry.
When he first became a father, he found that there were no children's study tables and chairs on the market that met the needs of Chinese families and helped children learn happily. Therefore, based on his industry background and years of ergonomic research experience, he created high-quality and aesthetically pleasing study tables and chairs truly suitable for children, successfully establishing iGrow as a leading brand in children's products.
